Regional Staff Biographies
Conrad "Connie" Busch became the Director of the Metro Atlanta Region of Business Executives for National Security (BENS) in 1998. Prior to joining BENS, he was special assistant to the president of the Metro Atlanta Chamber of Commerce and later director of Chamber Publications, Inc., the Chamber's for-profit publishing arm. In 1995 he retired from the Army after a career that spanned 28 years. He served as an infantry and public affairs officer in command, staff and instructor positions in Vietnam, Germany, and the United States. In his later career, he was a public affairs officer for Admiral Bill Crowe and General Colin Powell when they served as Chairmen of the Joint Chiefs of Staff. In his final assignment he was the Director of Public Affairs for the United States Army Forces Command at Fort McPherson. Less than a month after reporting for that position in 1992, he directed the public affairs aspects of the military's humanitarian relief effort in the wake of hurricane Andrew in Florida. A native of Richmond, Virginia, he is a graduate of Valley Forge Military College, Penn State University and the University of South Carolina. He is also a graduate of the Army War College and an accredited member of the Public Relations Society of America. He is married to the former Candice Jean Kranz. Matthew Elias was named the Director of the Texas Region of Business Executives for National Security (BENS) in January 2007. Prior to joining BENS, Matthew served for seven years in several leadership roles at the Annuity Board of the Southern Baptist Convention, later GuideStone Financial Resources, the pension board of the Southern Baptist Convention. Matthew completed a 21-year Naval Aviation career in 1999. His career included numerous operational tours flying the P-3 Orion, an exchange tour with the Royal Air Force flying the Nimrod MK II, and a ship’s company tour on the USS MIDWAY (CV-41), home-ported in Yokosuka, Japan. He also completed a Pentagon tour as the Political Military advisor to the Chief of Naval Operations on the Asia–Pacific region. His final assignment in the Navy was as the Commanding Officer of Navy Recruiting District, Dallas. A native of Rhode Island, Matthew is a graduate of the United States Naval Academy and earned a Master in Public Administration from Harvard University in 1995 with a dual concentration in International Policy and Institutions and Strategic Management. He and his wife Brenda have two daughters, Claire and Sarah.
William F. (Bill) Lawson joined BENS in 1996 as the Kansas City Regional Director, in which capacity he is responsible for events, recruiting and membership services in that metropolitan area.
Sarah Rossetti joined BENS in August 2011 as Deputy Director of the Southeast Region. She is responsible for the development and distribution of BENS Southeast membership communication materials, for helping with member engagement, recruiting and retention, and for managing the BENS Southeast office. She also organizes BENS Southeast member events, including speakers and trips. Sarah is a graduate of Auburn University in Business and Hotel and Restaurant Management.
Laura Willoughby was named the Director of the Washington, D.C. Metro region area in February 2010. In this role, she develops and coordinates BENS members and programs in the Washington D.C., Northern Virginia, Baltimore, Annapolis and Norfolk, Va. regions. Laura brings more than a decade in private industry and non-profit experience in technology and national security to her role at BENS. Prior to BENS, she worked for an intelligence firm in Annapolis, MD, and was previously Executive Director of the Chesapeake Regional Tech Council, where she expanded the group to a regional concern, grew membership 300 percent and created a robust series of events, programs and roundtables, many of them built around the intelligence and homeland security communities. She was owner of a boutique PR firm, Splash PR, and began her career in broadcast and print journalism, where she was an award-winning journalist with several newspapers. |